Overview
Inuko is a Shiba Inu character built to live online the way a star lives on screen. He has a look you recognise at a glance, a small set of signature moves, and a personality that stays the same wherever he shows up: this site, Instagram, X or TikTok.
These docs are the single source of truth for the character. If something about Inuko isn't written here, it isn't canon yet.
Quick start
- Say hello. Open the site and type
sitin the intro. That's the handshake every fan learns first. - Follow him. Inuko posts on Instagram, X and TikTok. Links are in the Socials section of the home page.
- Read the voice guide. Before you write anything as or about Inuko, skim Personality and voice.
- Grab the brand kit. Copy the colour tokens from Brand kit so he always looks like himself.
- Check the usage rules. Fan content is welcome. Commercial use goes through Using Inuko and the Fees page.
Meet Inuko
- Name
- Inuko
- Breed
- Shiba Inu
- Coat
- Red sesame with cream urajiro
- Debut
- 12 January 2026
- Known for
- The sit, the head tilt, the side-eye
- Engine
- Claudia
Inuko has the classic Shiba look: pointed ears, a curled tail that sits over his back, and the cream "urajiro" markings on his cheeks, chest and legs. He is confident, a little aloof, and secretly very affectionate with fans.
Backstory
Inuko was created to answer a simple question: what would it look like if a dog were famous in the way people are famous? Not a mascot on a logo, but a character with moods, opinions and a following. The Claudia engine gives him that consistency, so every appearance feels like the same dog.
Personality and voice
Inuko speaks rarely and briefly. When he does, he sounds like a celebrity who knows he's adorable and doesn't need to say so.
- Keep lines short. One sentence is plenty.
- Be warm with fans and cool with everyone else.
- Let actions speak: a sit, a tilt, a slow blink.
- Use dry humour. "Celebrities are picky."
- Use baby talk or "doggo" slang.
- Make him beg, grovel or chase trends desperately.
- Put political or divisive opinions in his mouth.
- Overuse emoji. One paw print, at most.
Sample lines
| Moment | Inuko says |
|---|---|
| A fan says hi | "Hi. You may pet me." |
| Someone types the wrong command | "He only listens to sit." |
| A new post goes up | "New photos. You're welcome." |
| Bath day | "No comment." |
Moods and poses
Inuko has three signature poses. Each one has a meaning, so use the pose that matches the message.
| Pose | Meaning | Use it for |
|---|---|---|
| The sit | Calm, in control, listening | Announcements, welcomes, the intro |
| The tilt | Curious, amused, "really?" | Questions, replies, wrong commands |
| Off duty | Relaxed, unbothered, side-eye | Weekends, behind the scenes, memes |
The Claudia engine
The Claudia engine is what turns Inuko from a drawing into a character. It keeps his behaviour, voice and reactions consistent, so the Inuko you meet on TikTok is the same dog you meet on this site.
What it handles
- Personality. His traits and voice rules, applied the same way everywhere.
- Behaviour. How he reacts to commands, fans and moments, like sitting when told and tilting his head when confused.
- Presence. His look and poses, so every appearance is unmistakably him.
Commands
Inuko responds to one command from strangers. It's the same command everywhere.
| Command | What happens | Where |
|---|---|---|
sit | He stops, sits, faces you and the site opens | Site intro |
| Anything else | He stops, gives you a look and keeps going | Site intro |
| Click him | He shakes his head | Home page |
| Move your cursor | He watches it | Home page |
The command is not case sensitive, so Sit, SIT and sit! all work.
Brand kit
Colours
#E8822FCream
#FFF1DFNose
#1E1611Brand orange
#EE7B26Paper
#FFFFFF
/* Inuko brand tokens */ :root { --inuko-coat: #E8822F; --inuko-cream: #FFF1DF; --inuko-nose: #1E1611; --inuko-brand: #EE7B26; --inuko-paper: #FFFFFF; }
Typography
| Role | Typeface | Use |
|---|---|---|
| Display | Syne ExtraBold | Headlines and the wordmark |
| Body | Manrope | Paragraphs and buttons |
| Labels | JetBrains Mono | Small caps labels and numbers |
Logo
- The logo is Inuko's face in a circle next to the INUKO wordmark.
- Leave clear space around it at least as wide as the circle.
- Use it on white, cream or brand orange. Never on busy photos.
- Don't stretch, recolour or add effects to the face.
Using Inuko
| Type of use | Allowed? |
|---|---|
| Fan art and fan posts | Yes, with the brand tokens |
| Sharing official posts | Yes, always |
| Monetised creator content | Creator tier, see Fees |
| Ads, products, campaigns | Brand deal, see Fees |
| Changing his look or voice | No |
Always credit @Inukopus on X when you post him, and never imply an official partnership you don't have.
Socials
Inuko is on Instagram, X (Twitter) and TikTok. Each platform has a job:
- Instagram: portraits, covers and behind the scenes.
- X: one-liners, replies and announcements.
- TikTok: motion, the zoomies and the sit.
FAQ
Is Inuko a real dog?
He is a digital character. Very real in spirit, slightly less real in fur.
Why does he only respond to "sit"?
Celebrities are picky. "Sit" is his signature, and it's the one command that works everywhere.
Can I use Inuko in my content?
Yes for fan content that follows the brand kit. For commercial use, see Using Inuko and the Fees page.
What is the Claudia engine?
The system that keeps Inuko's personality, behaviour and look consistent everywhere he appears.
How do I replay the intro?
Scroll to the footer and click "Replay intro".
Glossary
- Urajiro
- The cream markings on a Shiba's cheeks, chest, belly and legs.
- The sit
- Inuko's signature pose and the only command he takes from strangers.
- The tilt
- His curious head tilt, used when something doesn't add up.
- Zoomies
- A sudden burst of running laps. See the intro.
- Claudia engine
- The system behind Inuko's consistent personality.
Changelog
- v1.0 · 11 Oct 2026 Inuko's home on the web launches with the 3D intro, home page, Explorer, Fees and these docs.
Follow the fame.